Every firm wants retail. Only the big ones can afford it.

Launching a fund means six-figure costs, filings, and a fight for shelf space. On Oval, your results are the distribution: zero cost, with compliance, KYC, and all backend run by the platform.

1/3 of all ETFs can't cover their costs.

Reaching individual investors used to mean launching a fund. Here's what that costs, next to listing on Oval.

Launching an ETF

Listing on Oval

Upfront cost

$50K to $500K+

Annual operating cost

$250K to $500K

Break-even

~$50M in AUM before profit

You earn from the first dollar you manage

Time to market

Months of filings and board approvals

About an hour

The competition

One ticker among ~5,000, where the top four issuers hold 80% of assets

Ranked on performance, not marketing budget

ETF figures: Citi, Defiance Analytics, Morningstar, Cerulli Associates, 2025-2026.

The fund never gets launched. The costs never happen.

Distribution that runs on results.

Oval isn't a shelf. The marketplace works to put your strategy in front of the right investors.

Recommended for you

Discovery, driven by data

Investors browse the marketplace the way they browse anywhere else, and recommendations learn what each one wants and surface the strategies that fit.

Halden Long-Short

1,248 followers

A following you can see

Your strategy page, follower count, and record are public. Strategies that perform get seen, and strategies that get seen grow.

Trailing 12 mo Computed by Oval

+18.4%

A record computed by the platform

Every number investors see is computed by Oval from account data. Nobody self-reports.

No wholesalers, no conferences, no ad budget. Your skill does the selling.

The investor base

The investors between the apps and the private banks.

Real money to allocate, no interest in a generic portfolio, and no access to managers like you. That's who Oval is built for.

Trading apps and robo-advisors

Self-directed, or one-size-fits-all portfolios.

Where Oval operates

The middle market

Hundreds of thousands to a few million in investable assets. Wants a real manager, can't clear private banking minimums.

Private banks and top funds

High minimums, closed doors.

73%

of heirs don't plan to keep their parents' financial advisor.

Cerulli Associates, 2025

67%

of wealthy investors under 45 say stocks and bonds alone can no longer deliver above-average returns.

Bank of America Private Bank, 2026

79%

of millennial and Gen Z consumers get financial advice from social media.

PYMNTS Intelligence, 2024

This generation manages money on their phone and finds advice in their feed. They want more than an index fund; they want a real manager they can follow, see transparent results from, and understand. That's Oval.

How it works

License the strategy. Keep your practice.

You

License your strategy to Oval and manage its model. Nothing about your firm changes.

Oval's SEC-registered investment adviser

The entity behind every account. It delivers your strategy to investors and carries the regulatory relationship.

Investors

Each holds their own account at the custodian, run end to end by the platform.

Your fund, your clients, and your existing registrations stay exactly as they are. This is a second channel, not a switch.

Compliance

Both sides of the marketplace are vetted.

Before anyone manages or invests a dollar, the platform has checked who they are.

Every investor

Identity verified and screened before an account opens, including AML checks.

Real, funded accounts held in their own name at a qualified custodian.

Every manager

Identity verification and a background check before managing real money.

Every strategy's trading is monitored for manipulation and mandate drift.

All of it sits under Oval's SEC-registered investment adviser and a qualified custodian.

We only earn when you do.

No listing fees, no platform subscription, no minimums. Oval takes a share of the management fee your strategy generates, and nothing else.

100%

of the fee on your first $1M under management is yours.

70-80%

your share beyond that, rising as your assets grow.

For managers bringing significant assets, custom fee schedules are available.

Asset coverage

Strategies on Oval trade US stocks and ETFs today, long-only, with more asset classes on the roadmap. Bring the strategies that fit and add more as coverage grows.

Timeline

Real money opens in early 2027. Managers who list early arrive with a platform-computed track record investors can trust, and a following already watching.

Bring the talent. The infrastructure is built.

Distribution, compliance, custody, and accounts, all running on Oval.